Creative Soccer Culture

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Design Books and Magazines

In Review: adidas SPZL DECADE Book

As part of the brand’s 10 year anniversary celebrations and to coincide with the DECADE event, adidas Spezial produced a commemorative book, looking back on all the footwear releases since 2014, and we’ve gone cover to cover to give you an insight into it.


Marco Reus’ Final Champions League Final For Dortmund

One last beautiful moment celebrating the unbreakable bond between the legendary midfielder and Borussia Dortmund’s passionate fans.


Taking You Inside The Recent adidas F50 Launch Event

Welcoming back the F50, adidas recently held an exclusive two-day event, which took place in Protein Studios, Shoreditch, followed by a play test at the Emirates Stadium. The event featured an in-depth presentation featuring legends Alessandro Del Piero, Djibril Cisse and Zinedine Zidane, customisation and fitting stations, as well as samples from the Three Stripes’ extensive archive.


Gary Aspden Reflects On 10 Years Of adidas Spezial & Spotlights The Label’s DECADE Event

As adidas Spezial celebrates its 10-year anniversary in style with the DECADE event, curator and creator, Gary Aspden talks about what the journey has been like, diving deep into the ideology behind the label.


Our 'On A Plate' Creative Soccer Culture Tour Hits L.A.

Coming on the weekend of El Tráfico, there was only one place that we could pull up for the next edition of “ON A PLATE”, our Creative Soccer Culture tour, and that was Los Angeles.

Design Residence

Residence #69 | 'Cívitas Metropolitano' Atletico Madrid

When you talk about some of the great stadiums in Europe, the Cívitas Metropolitano has got to be in the conversation. A history of disappointments prior to the current occupants, Atletico Madrid, taking up residence, after which it has become home of one of the fiercest teams on the continent. Now, it’s in focus as part of our ‘Residence’ series.


10 Years On From The Mercurial Superfly IV, What Does The Future Hold For Nike’s Pinnacle Of Spee…

10 years ago to the day, Nike once again revolutionised the game with the debut of the Mercurial Superfly IV, the biggest step in the evolution of the Superfly range since its debut in 2009. A decade later and it’s set to receive its latest update, but have the lines between the Superfly and Vapor become inextricably blurred over the years, and what does this mean for the Mercurial?


Lena Gercke Talks Football & Fashion And Euro 2024 In Germany

Having featured in the recent adidas launch video for the reveal of the new Germany 2024 kit, we recently caught up with model and TV Personality Lena Gercke to get her take on the fashion/football space and the atmosphere surrounding the upcoming Euros.

Florian Wirtz On Setbacks, Success & A Summer To Savour

Being regarded as one of the best young players in the world obviously comes with a lot of pressure. But 20-year-old Florian Wirtz isn’t letting that weight of expectation drag him down – quite the opposite in fact, as he eyes unprecedented domestic glory ahead of a summer full of promise.

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Chilean Artist Jeoan Joao Talks The Noughties, Ronaldo, & Inspiration

There’s a certain art to football, but flipping that ethos for a niche approach to his work, Chilean artist, Jeoan Joao has been tapping into his nostalgic memories to put football to his art.


Photographer Captures AIK’s Latest Limited Edition Kit Debut On 127-Year-Old Camera

A special shirt requires an equally special presentation. For AIK, that meant framing the debut of their new limited edition Allsvenskan 100-Year anniversary kit in a beautifully bespoke fashion fitting of the kit itself. For that they called upon Pro:Direct Soccer and the services of vintage photographer, Miles Myerscough-Harris.

Design Art and Illustration

Mats Drawing Produces Bespoke Painting Charting Messi's Career

Once again focusing his incredible talents on Lionel Messi, artist Mats Drawing has produced a stunning artwork that charts the Argentinian’s career in a truly bespoke fashion.

Design Miscellaneous

Vintage Threads Collaborate With adidas For Predator-Inspired Reworked Collection

Following the launch of the all-new Predator 24, vintage and reworked clothing retailers Vintage Threads has teamed up with adidas to create an exclusive Predator-Inspired Reworked Collection. 

Design Miscellaneous

Designer Ancuta Sarca Reveals Custom Nike Football Boot High Heel Shoes

Taking the concept of football fashion and ramping it up to all-new heights, designer Ancuta Sarca has revealed a small custom collection of reworked Nike football boots, given new life as dainty slingback heels and knee highs.

Design Miscellaneous

Orlando Pride Tap Artist Christian Jeffery To Create One-Of-One Jersey

Building upon the inspiration behind this season’s ‘Highway Woman Kit’, the Orlando Pride tapped English artist and designer Christian Jeffery to create a one-of-a-kind, hand-painted kit.

Design Art and Illustration

Futbolitis & (re)boot Present Tiempo Extra At Art Basel Miami

Buenos Aires-based gallery Futbolitis has teamed up with upcycling brand (re)boot and creative agency Sid Lee for Tiempo Extra – an exhibition taking place during Art Basel Miami.


Artist Martin Ron Completes Messi Mural On First Anniversary of Argentina’s World Cup Victory

To commemorate the one year anniversary of Argentina’s World Cup win in Qatar, artist Martin Ron has produced a giant mural of Lionel Messi in Buenos Aires, located in the same district as another of his great works, that of Diego Maradona.



Lifestyle Clothing

Defected Records & Meyba Link Up For Croatia-Inspired Jersey

Legendary house music record label Defected Records has linked up with Meyba to celebrate their 25th anniversary and annual award-winning Croatia festival, launching a limited-edition jersey which draws inspiration from Croatia’s 1998 World Cup kit.

Lifestyle Sneakers

LC23 Creates Custom One-Of-One adidas Samba Mania

Paying homage to his favourite football boot of all-time and to one of his sporting idols, Italian designer Leo Colacicco of LC23 fame has amalgamated the adidas Samba and the Predator Mania in truly unique fashion to create the one-of-one adidas Samba Mania.

Lifestyle Miscellaneous

Heinz & Kappa Collaborate For The Ultimate 'Football Foodie' Kit

Championing a staple of the match day experience, Kappa and Heinz have come together to create a special 'Football Foodie' Kit, celebrating Italy's Matchday Paninari – sandwich makers working outside the stadiums.

Lifestyle Clothing

Aries Join In On The Umbro Centenary Celebrations With New Collection

Joining in on the Double Diamond’s centenary celebrations, luxury streetwear brand Aries have partnered with Umbro for a third instalment of their much-celebrated collaboration, which this time is inspired by Umbro’s rich football archive and their historic relationship with the English game.

Lifestyle Clothing

Hattie Crowther Challenges The Status Quo With "Fuck The Fans" Collection

UK designer and fashion lecturer, Hattie Crowther has revealed her latest collection of work, which has been presented under the banner, “Fuck the Fans’, which explores the darker side of fan culture.

Lifestyle Clothing

Jules Kounde Partners With The Football Gal For Custom Jersey

A leader in the football x fashion space, Barcelona’s Jules Kounde has teamed up with custom kit designer Diana Al Shammari, better known as The Football Gal, and adidas Paris to produce a limited edition floral embroidered jersey.

Lifestyle Clothing

Reebok LTD & Botter Reveal Collaborative Collection

Following an early preview at Paris Fashion Week back in January, Reebok LTD and Botter have officially revealed their new collaborative collection for Spring/Summer 24, which arrives as a tribute to the different cultures and the connections between the living and the spirits, the earth, the land, and various bodies of water.

Lifestyle Sneakers

Why The adidas Samba Strides On As The Epitome Of Football X Fashion

Although its roots are firmly in football, the adidas Samba has transcended the beautiful game over the years thanks to its classic styling and cultural importance, maintaining a presence throughout the last seven decades. Today it’s one of the most in-demand sneakers in the world, and we take a look at just why it remains so relevant, over 70 years after its creation.

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